Start Ups | verdandiconsulting 2/2

Business Plan or Business Model: What’s the Difference?

I often hear entrepreneurs say, “I don’t have time to write a business plan.” Sometimes they even trot out the words of business experts...

Crowdfunding: Is It Right for Your Company?

I recently attended a town hall meeting featuring Scott Case of StartUp America entitled “The Impact of the JOBS Act on Michigan...

Hello & Welcome

I am the Assistant Dean of the Western Michigan University Homer Stryker M.D. School of Medicine (WMed) Innovation Center. As the director of the Innovation Center, I manage the activities related to business incubation, co-working, and the Business Accelerator Fund.

I am an entrepreneurial junkie, loving anything pertaining to commercialization, startups, crowdfunding, business incubation/acceleration, and angel/venture capital. I'm also a huge social media fan and frequently post on Twitter as @scochrane. Occasionally, I like to blog about my observations, which you can read about here on my site.