Verdandi Consulting

I Have an Idea…Now What?

I am honored to be the co-author of an article published in the Journal of Bone and Joint Surgery, a publication of the American...

New assistant dean wants WMed Innovation Center to be ‘entrepreneurial beacon’

I am honored to be the new Assistant Dean charged with leading the WMed Innovation Center in Kalamazoo, MI. Here is the text of the...

Adding Wix Certified Trainer to my Bag of Tricks

My digital education continues—I am now a Wix Certified Trainer! A few weeks ago I completed all the requirements to become a Wix...

Business Pitch Competitions Aren’t About the Money

I had the joy of watching a client I had coached pitch her business at a business pitch competition the other day, and I was even more...

Why I love the National Science Foundation

The National Science Foundation is my favorite federal research agency. For the past six years I have been serving as a commercialization...

Old Dog, New Tricks

They say you can’t teach an old dog new tricks. Clearly, that isn’t true because I have recently added a new trick to my repertoire. (And...

The 2016 Great Lakes International Innovation (GLIn2) Summit

What do I love more than attending an entrepreneurial conference? Speaking at an entrepreneurial conference! I am excited to be heading...

Crowdfunding Keynote Speech: September 2015

I was invited to give a keynote speech at a crowdfunding conference in Muskegon, Michigan in September 2015. Here is the presentation. I...

Everybody's Gonna Wanna Buy My....

Contrary to popular belief among many entrepreneurs, not every product or service is valuable to every customer. Figuring out what...

Transformational Reading for 2014

I work closely with entrepreneurial support professionals from around the world who dedicate their lives to helping people build...

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Hello & Welcome

I am the Assistant Dean of the Western Michigan University Homer Stryker M.D. School of Medicine (WMed) Innovation Center. As the director of the Innovation Center, I manage the activities related to business incubation, co-working, and the Business Accelerator Fund.

I am an entrepreneurial junkie, loving anything pertaining to commercialization, startups, crowdfunding, business incubation/acceleration, and angel/venture capital. I'm also a huge social media fan and frequently post on Twitter as @scochrane. Occasionally, I like to blog about my observations, which you can read about here on my site.